Independent creative direction · 2024—26
Make the work
impossible to miss.
Identity, campaign and digital direction for organisations with something meaningful to put into the world.
Practice / 01
Ideas are only interesting when they survive contact with materials, screens and real people.
This portfolio keeps the thinking close to the final work: the brief, the system and the decisions that hold it together.
Selected work / 02
Six projects.
Six distinct worlds.
Brand identity, editorial, fashion, spatial and digital work—each shaped around a different problem rather than one repeating visual trick.
04 / 2025
Editorial
Margin Editions
A publishing system designed to reward looking twice.
Open case study
Approach / 03
Clear thinking.
Visibly made.
- 01
Find the useful tension
Research the context, name the real decision and resist decorating the wrong answer.
- 02
Build one strong world
Connect image, type, material and behaviour so every touchpoint feels related—not repeated.
- 03
Test it where it lives
Put the system through awkward content, small screens and real production constraints before launch.
Availability / 04
Two project openings · Q1 2027
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