Selected work / 01Identity · 2026
Morrow & Pine
A tactile identity for botanical spirits, built from landscape rather than folklore.
The record
- Role
- Strategy · Creative direction · Packaging
- Duration
- 14 weeks
- Deliverables
- Brand strategy · Identity system · Packaging family · Launch direction
The brief
Create a quiet, contemporary identity for a small-batch spirits maker without borrowing the visual shorthand of heritage whisky brands.
The idea in use
Embossed botanical studies, mineral colour and a disciplined bottle architecture create recognition without relying on a loud front label.
04pack formats
02material systems
01recognisable silhouette
Material study / 03
Close enough to feel the decisions.
The second view stays inside the same project world—materials, colour, light and image logic remain coherent.
