Selected work / 05Art direction · 2025
Orra Form
An art-direction system that gives a new furniture collection a world before it has a showroom.
The record
- Role
- Positioning · Art direction · Launch system
- Duration
- 9 weeks
- Deliverables
- Creative platform · Image direction · Launch story · Digital toolkit
The brief
Introduce a debut furniture collection with the authority of an established studio while staying focused on material, proportion and use.
The idea in use
Coastal light, mineral architecture and one deep red textile make the collection feel tactile, calm and unmistakably its own.
05collection pieces
03image distances
01material world
Material study / 03
Close enough to feel the decisions.
The second view stays inside the same project world—materials, colour, light and image logic remain coherent.
