Selected work / 03Campaign · 2026
Still / Moving
A fashion campaign where one charged gesture carries an entire seasonal story.
The record
- Role
- Concept · Art direction · Campaign system
- Duration
- 8 weeks
- Deliverables
- Campaign concept · Shoot direction · Edit system · Motion principles
The brief
Give an independent fashion label a campaign with enough emotional force for film, print and the shop window without creating three separate ideas.
The idea in use
Controlled movement, raw daylight and a single vermilion seam connect every frame while leaving the tailoring as the focus.
12hero frames
03crop behaviours
01campaign gesture
Material study / 03
Close enough to feel the decisions.
The second view stays inside the same project world—materials, colour, light and image logic remain coherent.
