Selected work / 06Digital · 2025
Night Assembly
A city-scale cultural identity that keeps a dense night programme easy to navigate.
The record
- Role
- Creative direction · Experience design · Campaign
- Duration
- 16 weeks
- Deliverables
- Identity system · Campaign toolkit · Programme UX · Mobile prototype
The brief
Unify a public arts programme across city media, printed guides and a mobile schedule without turning culture into event-tech chrome.
The idea in use
A bold signal language, compact programme model and context-aware mobile route make discovery feel immediate from poster to venue door.
42programme entries
05route states
360smallest tested width
Material study / 03
Close enough to feel the decisions.
The second view stays inside the same project world—materials, colour, light and image logic remain coherent.
Now near you
Light / Voice / City
Dock 0412 min
Archive Hall28 min
Programme / Live
Friday
after dark.
- 19:30Open Signals
- 21:00City as Score
- 23:15Assembly No. 4